Deliberate practice has been believed to be the determinant of the elite performance in many fields including
sports. Sport universities which aim at high performance achievements need to consider how deliberate
practice of their athletes can be secured. In the present study, voices of student athletes（n＝324）
were collected with a questionnaire and analyzed qualitatively. The total number of meaning units was
518. The seven main categories, i.e., effective coaching, environmental improvement, creating a better
team culture, developing athlete’s character, reviewing life style, balance between academics and sports, financial
status, were yielded. From the view point of coaching, the issues raised cannot be solved with the
current knowledge and skills coaches have, which implies the necessity of helping coaches to develop their
coaching skills by creating new learning opportunities for them.
